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WI Health Officials Advise Early Measles Vaccines for Some Infants Amid Outbreak

Katherine Langford
Editor-in-Chief · Tuesday, November 10, 2026 at 5:42 PM · 5 min read
A child's abdomen showing a measles rash, highlighting the resurgence of the disease in Wisconsin.
In this story
  1. What Happened
  2. Community Reaction
  3. The Root of the Problem: Low Vaccination Rates
  4. What's Next
  5. Katherine's Take

The image of a child’s abdomen marked by a measles rash, captured decades ago, serves as a stark reminder of a disease once thought vanquished. Now, as Wisconsin grapples with a measles outbreak representing a 35-year high in case counts, state health officials are urging parents of infants at risk of exposure to consider early vaccination. The situation took a tragic turn last week with the reported death of an infant in Grant County, the first measles-associated fatality in Wisconsin since 1990, underlining the seriousness of this resurgence and the need for proactive measures to protect our youngest residents.

What Happened

The Wisconsin Department of Health Services (DHS) issued guidance on November 3, recommending that infants aged 6 to 11 months receive the measles, mumps, and rubella (MMR) vaccine if they are potentially exposed to measles. This recommendation deviates from the standard schedule, which typically administers the first MMR dose between 12 and 15 months. While early vaccination isn’t universally advised, it’s being considered for infants facing a higher risk of exposure due to family or community circumstances. Currently, 477 confirmed measles cases have been reported across 15 Wisconsin counties, with the majority concentrated in Grant and Lafayette counties in the southwest corner of the state. The outbreak is attributed to low vaccination rates, a concerning trend that places Wisconsin among the states with the fewest vaccinated residents.

According to Dr. Ryan Westergaard, chief medical officer and state epidemiologist for communicable diseases at DHS, “We don’t do that for everybody because we’ve learned through lots of research that the vaccine doesn’t work as well when we give it before the first birthday,” but noted that “compared to no protection at all, it makes a lot of sense to give it at a younger age.” This shift in guidance reflects a recognition of the immediate danger posed by the outbreak and a desire to provide crucial protection to vulnerable infants. The Centers for Disease Control and Prevention (CDC) affirms the safety of administering the MMR vaccine to children as young as six months, acknowledging the need for flexibility in extraordinary circumstances like this one. CDC Measles Vaccination Timing.

The outbreak has prompted increased awareness and concern among local communities. Kessa Klaas, health officer for Grant County, reported a surge in calls to her office, with nurses dispatched to administer vaccines in homes and other comfortable settings. Klaas observed that many young parents are unfamiliar with the measles vaccine due to its absence from everyday life since measles was declared eliminated in the United States in 2000. “We’ve never seen measles, so it’s something new. I don’t necessarily think that they’re vaccine-hesitant, or that people are not getting it because of that reason. I feel like it’s more we just haven’t seen it.” Grant County Health Department.

Community Reaction

The news of the outbreak and the infant’s death has understandably caused concern and prompted questions among Wisconsin families. Many parents, having grown up in a measles-free era, are encountering this disease for the first time. The Marathon County Health Department recently announced a possible public measles exposure at Marshfield Medical Center’s Weston emergency department, further amplifying anxieties within the community. The urgency of the situation is underscored by the recommendation to contact healthcare providers by phone rather than visiting clinics or emergency departments, a precaution aimed at preventing further spread. Marshfield Medical Center provides information about their services online.

The Root of the Problem: Low Vaccination Rates

The underlying cause of this resurgence is the concerning decline in measles vaccination rates across Wisconsin. While the MMR vaccine is approximately 97% effective when administered correctly, lower vaccination rates create opportunities for the virus to spread and infect vulnerable individuals. This situation highlights the importance of maintaining high vaccination coverage to protect not only individual families but also the broader community, particularly those who cannot be vaccinated due to age or medical conditions. Wisconsin has the third-lowest measles vaccination rate in the country, underscoring the need for renewed efforts to promote vaccine confidence and accessibility.

What's Next

State health officials express optimism that the current outbreak can be contained and that Wisconsin can return to a measles-free status. Dr. Westergaard emphasized the importance of continued vaccination efforts and strengthening systems of care to interrupt transmission chains. The focus remains on protecting children through vaccination and ensuring that families have access to accurate information and resources. The Wisconsin Department of Health Services is actively working with local health departments and community organizations to address concerns, provide vaccinations, and promote public awareness. The DHS website offers a wealth of information about measles and other public health concerns.

Katherine's Take

This measles outbreak serves as a sobering reminder of the fragility of public health gains. While medical advancements have eradicated or significantly reduced the prevalence of many diseases, our vigilance cannot waver. The tragic loss of an infant’s life underscores the devastating consequences of preventable illnesses, particularly for the most vulnerable among us. The early vaccination recommendation for infants, while a departure from standard practice, highlights the critical need to adapt our strategies when faced with emerging threats. Beyond the immediate crisis, it’s imperative that we address the underlying factors contributing to vaccine hesitancy and ensure that families have access to reliable information and trusted healthcare providers. Strong families, rooted in faith and community, are the bedrock of a healthy society, and that begins with prioritizing the well-being of our children. The commitment to upholding high vaccination rates isn’t merely a matter of public health policy; it's a reflection of our collective responsibility to protect one another, especially those who are most at risk.

It’s also important to acknowledge the role that societal shifts have played in this situation. The decades of measles elimination fostered a sense of complacency, leaving many parents unfamiliar with the disease’s severity. We must redouble our efforts to educate families about the importance of vaccination and the potential consequences of neglecting preventative measures. Ultimately, the fight against preventable diseases requires not only scientific advancements but also a renewed commitment to community engagement and a shared understanding of our responsibilities to one another.

Looking ahead, it’s crucial that we support our local health departments and healthcare providers, who are on the front lines of this outbreak. Parents should proactively discuss vaccination schedules with their pediatricians and address any concerns they may have. And as a community, we must reaffirm our commitment to protecting the health and well-being of all Wisconsin residents. Wisconsin Public Radio provides in-depth reporting on Wisconsin news and events.

Closing paragraph: The measles outbreak serves as a critical wake-up call, reminding us of the ongoing need for vigilance in protecting public health. While the immediate focus remains on containing the current outbreak and vaccinating vulnerable individuals, it is equally important to address the underlying factors contributing to vaccine hesitancy and ensure that families have access to accurate information and trusted healthcare providers. As we move forward, a renewed commitment to community engagement, faith-based values, and proactive preventative measures will be essential in safeguarding the health and well-being of Wisconsin families for generations to come.

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